The practice that built its own booking system

The problem

The Dental Lounges run two private practices on Dentally. They were spending on Google Ads every month, but had no reliable way to see which ads led to a booking, let alone to a patient who turned up.

Patients who started booking and stopped were simply lost, and gaps in the diary were noticed on the day.

What they built

So they built their own booking system on top of Dentally: a booking page for both sites, live availability, Stripe deposits held and then captured once the booking is in Dentally, and every booking tied to the ad click that started it.

Hello Diary is that system, rebuilt so every Dentally practice can use it, with follow-up, gap filling and full ad tracking for Google, Meta and Microsoft on top.

What it means for you

Everything in Hello Diary was used on a real diary, by a real reception team, before it was offered to anyone else. When something is awkward for a practice, we feel it first.